About

I started as an English teacher in the university and have come across interdisciplinary areas, editing and translating architecture monograph, serving the patrons in vegetarian bistro, while working in marketing agencies serving local and international brands on insights, design and strategy. Currently, a trend and culture spotter for luxury and premium brands.

My past years of “mass” mutation has empowered me to see the clarity in the complexity with savvy sense on culture and trends, expanded my horizon and deepened my thinking to help the brands defy the odds in this ever-changing business world.